welcome back

SMARTGIRLS Tech · Session 7

Your projects,
and the question everyone asked.

First we check in on what you built this week. Then we tackle the one question from the forum: why doesn't the same prompt work for everyone?

SMARTGIRLS Techwith Emma & Derek

First · your week

How is your project going?

Quick round. One sentence each: what did you build, and where did you get stuck?
Wins from the forum: Chantal installed Claude Code on someone else's laptop in five minutes. Madeleine built a site and reworked her SEO.
Stuck is normal. We solve one or two live, together.

This is a workshop, not a lecture. Your own project is the point.

2 / 12

The question from the forum

"Why do I not get
the same results
with my prompts?"

Someone asked it out loud last week. It feels like there is a secret sentence, and everyone else knows it but you.

There is no secret sentence. Let me show you.

3 / 12

Let me be honest with you

This is a real prompt I sent this morning

What I typed

"kijk even naaar hoe ik mijn prompt schrijf en probeer daat iets over te bevidnen, daarnaast run even een agent die kan goldmine..."

What it made

This researched, on-brand session. Full slides, real quotes, sources.

My prompts are full of typos. The magic is not the sentence.

4 / 12

So what is the real difference?

Five things, none of them talent

Context. Claude knows nothing about your business until you tell it. You do that without noticing.
Detail. A weak prompt gives a topic. A strong one gives a briefing.
Steering. You do not accept the first answer. You ask again.
Examples. One "this is what good looks like" beats ten adjectives.
Your setup. Memory, the earlier chat, your skills. The invisible half.

All five you can learn.5 / 12

A mental model

A prompt is briefing a smart intern.

You would not say "make me money." You would explain the client, show an example of good work, and check what comes back.

Delegate, don't dictate.

6 / 12

Show it

Same tool. Different briefing.

Vague

"Write an Instagram caption for my new coffee subscription."

Specific

"You run social for a small roastery. Caption for our subscription 'Midnight Roast'. Audience: eco-minded pros, 25 to 40. Tone: bold but warm. Three short lines, one call to action, three hashtags."

Remember Sanne's website with no photos? Claude cannot see what you do not show it.

7 / 12

One recipe to remember

Give it six things

Role

Who should it be? "You run my social."

Task

What exactly do you want made?

Context

Your business, the situation, the why.

Audience

Who reads or sees the result?

Format

A table, three lines, an email, a list.

Limit

Tone and length. "Warm, under 120 words."

This recipe has a name: CO-STAR. You just learned it.8 / 12

Two tricks that change everything

Take the pressure off

Ask for a plan first. "Before you start, tell me your plan." Seven words that save an hour.
It is a conversation, not a perfect sentence. Start simple, see what comes, then steer.
You cannot break anything. Esc, "undo that", /clear. Try things.

You do not have to get it right in one line.9 / 12

The bigger picture

Prompting is the first rung

Good prompts are where it starts. Then you climb.

Rung 1 · now

Prompt

You ask, it does. This is where everyone starts.

← we are here

Rung 2

Skill

Capture how you like it, once. Reuse it forever.

Rung 3

Agent

Hand a whole job to a helper that runs on your skills.

Prompt to skill to agent.10 / 12

Homework · this week

Turn one weak prompt
into a briefing

Pick a prompt from this week that gave you a meh result.

Add role, context, audience and format. Ask for a plan first.
Post your before and after in the forum.

You will feel the difference right away.11 / 12

How we do this together

The forum is open all week

Drop your before-and-afters, and your stuck moments.
Friday, 9:00 — forum session. We answer the week's questions live.

See you Friday

SMARTGIRLS Tech12 / 12

Your projects,and the question everyone asked.