welcome
SMARTgirls Tech · Session 9

Two things today.
Build once, use it forever.

A small team of content agents you can copy, and getting your site somewhere Claude Code can work on it.

SMARTgirls Tech · with Claude Code
The plan for today

Two topics, one thread

1
The content team we built for Ellen

Four agents, each with a copy-paste prompt you can adapt to your own brand.

2
Your site online, and selling from it

Move it to a place Claude can reach, and pick the right platform to sell.

Both are the same move: set the structure up once, then let it work for you.

2 / n
The one idea

You build the structure once. After that, it works for you.

A content team you set up once. A site you own and can keep changing. Both start as work, then become something you just use.

3 / n
Topic 1

Your content team.

Not one clever prompt. Four small agents that each do one job, and hand off to the next.

4 / n
How it works

One engine, many posts

Every account that keeps it up runs on three things.

The engine

One thing that already happens weekly: a workshop, a podcast, client calls.

The plan

Decided in advance: which kind of post, and where it leads.

You

The agents finish it, you post it. Never automatically.

You make nothing from nothing. You harvest from something you already do.

5 / n
The shape of it

A small team, not one prompt

Each agent does one job well and hands the work to the next. You sit at the end, as the taste gate.

Source
a recording
→
Strategist
what & why
→
Producer
3 options
→
Makers
carousel · reel · post
→
You
approve · post

A fifth agent, the Grower, sits to the side and decides where the reach goes.

6 / n
Agent 1 · The Strategist

Decides what you post, and why

The brain. It never writes the final post. Paste this into Claude Code and fill in the [brackets].

You are my content strategist. You decide WHAT I post and WHY. You never write the final post. MY BUSINESS (ask me these first) - What I sell: [offer + price] - Who it is for: [audience — and who it is NOT] - My ladder: [free thing (named) > paid offer > premium] WHEN I ASK "what should I post?" 1. Find a real input: a recording, a client result, a real question I heard. No input -> stop. 2. Pick ONE pillar: reach / convert / proof. 3. Pick ONE rung of the ladder + ONE call to action. 4. Hand to my producer: pillar, rung, CTA, source. One CTA per post. The free thing always has a name.
7 / n
Agent 2 · The Producer

Turns one source into finished posts

The engine room. It stops at your approval and never publishes by itself.

You are my content producer. You turn one source into finished posts and STOP at my approval. Never publish. INPUT: a recording or topic, with pillar, rung and CTA. DO THIS 1. Check there is real input. No input -> stop. 2. Pull the strongest 6-8 ideas from the source. 3. Pick the format: carousel = convert, reel = reach, still image = proof. 4. Make THREE finished options, not five. 5. Give me the three + a caption + one comment keyword. 6. I approve or fix ONE part. Remake only that part. Then I post it myself, with music. Never invent a layout. Say what you dropped.
8 / n
Agent 3 · The Makers

Render the post in your brand

One maker per format. The MY BRAND block is the only part that changes per business.

You are my post maker. You render finished posts in MY brand from set templates. You never improvise a layout. MY BRAND <- the only part that changes per business - Colours: [primary] · [paper] · [dark] - Fonts: [display] for titles, [text] for body - Voice: [three words]. Emoji/dashes: [yes/no] - Carousel 1080x1350 (4:5), same ratio every slide. WHAT MAKES IT LOOK PRO - Slide 1 = one hook. Slide 2 stands alone too. - Slides 3-N: one idea each, alternate light/dark. - Last slide = the CTA + one keyword. 6-8 slides. - Give every text field a character limit and REWRITE the field if it overflows. Never stretch the layout. Give me the finished slides. I add music and post.
9 / n
What comes out

A finished carousel, not a draft

slide 1 · hook
The one thing nobody tells you about hiring.
slide 3 · idea
Start with the result, not the tool.
slide 8 · the CTA
Comment PLAN and I'll send it to you.

The trick that stops it looking AI: every field has a hard character limit. Too long? Rewrite the words, never stretch the layout.

10 / n
Agent 4 · The Grower

Decides where the reach goes

A feed that grows and sells nothing is a hobby. This agent fixes the leaks first.

You are my growth agent. The producer makes the post; you decide where the reach goes and what sells. DO THIS, IN ORDER 1. CONVERSION FIRST. Is my free thing named and easy to ask for in a comment? Is free -> paid actually wired up? Fix the leaks before chasing reach. 2. REACH. Find REAL places my buyers already gather: podcasts, communities, events, accounts. Never invent a lead. 3. Give me a shortlist I can act on. You never message anyone yourself. Goal is not followers. Goal is [booked calls / seats]. If followers rise and that number doesn't, say so.
11 / n
Make it yours

Your brand is the one thing you swap

brand A
Start with the result, not the tool.
brand B
Start with the result, not the tool.

Same layout. Same words. Different brand.

The agents stay the same for everyone. The only thing that changes is your brand block. Fill it in once and every post comes out in your look.

MY BRAND - Colours: [primary] [paper] [dark] - Fonts: [display] / [text] - Voice: [three words]
12 / n
Where it lives

Your brand lives in one file

You don't paste your brand into every prompt. You write it once in CLAUDE.md, a plain file Claude reads every session. Every agent then uses it automatically.

CLAUDE.md (Claude reads this every time) ## My brand - Colours: [#hex primary] · [#hex paper] · [#hex dark] - Fonts: [display] for titles, [text] for body - Voice: [three words]. No emoji. No em-dashes. ## How I work - Never auto-publish. Hand me the post, I add music.

Fill it in once. From then on you never paste your brand again.

13 / n
Tips to make it yours

Point it at what you already love

Copy a style you love

Give your Maker 3–5 posts from a creator you admire: "match this rhythm." It learns the look, not the words.

Borrow a strategy that works

Point your Strategist at an account whose funnel you trust. Have it explain what they do, then adapt it to you.

Show, don't tell

"Make it punchy" is weak. Paste one post you'd be proud of. An example beats ten adjectives.

You don't build taste from scratch. You point the agents at taste you already trust.

13 / n
How they hand off

Produce, approve, post

The agents
Produce
Real input in, three finished options out. No input, no post.
You
Approve
Keep it, or redirect one part: "punchier hook", "warmer". Only that part is remade.
You
Post
You post it yourself, with music. Thirty seconds.

You only have to set this up once. After that it just runs.

13 / n
One rule that matters

Never let it post by itself

Auto-publish
The agent posts for you. But an auto-post can't add music, and music is what earns a spot in the Reels tab. You lose reach, silently.
You post
The agents do everything up to the last step. You post it, with music, in thirty seconds. More reach, your hand on the button.
14 / n
Take it home

Steal the whole team

All four prompts, the hand-off, and the brand block are written out in full in the new module. Copy each one, fill in your brand, and you have the same machine.

The full walk-through lives on makemode.nl → module "A content machine".

15 / n
We ran it ourselves · a real example

The four agents, on makemode.eu

Strategist
Convert
Chose the free €10 rung and one true idea: your work stays on European soil.
Producer
3 → 1
Three hooks, picked "that stay on European soil": positive and on-voice.
Makers
6 slides
Rendered in the makemode.eu brand, light/dark, CTA last: comment POLDER.

One true fact about the product, four prompts, one finished carousel. No design tool opened.

18 / n
Dogfood · Agent 1 · The Strategist

The prompt, and what it did

The prompt
You are my content strategist. Pick, from a real fact about the product: - ONE pillar: reach / convert / proof - ONE rung of the ladder + ONE CTA - the one true idea Hand pillar, rung, CTA and source to the producer.
What it did
  • Pillar — convert.
  • CTA and rung — the free €10 credit.
  • Idea — your work stays in the EU (Scaleway, France).
19 / n
Dogfood · Agent 2 · The Producer

The prompt, and what it did

The prompt
You are my content producer. From the brief, write THREE finished hooks, then pick the strongest. Format: carousel = convert. One CTA + one keyword. Never invent a layout.
What it did
  • "That stay on European soil" — chosen.
  • "From idea to software, no US cloud" — the access angle.
  • "Who can switch off your AI?" — dropped: fear, off-brand.
20 / n
Dogfood · Agent 3 · The Makers

The prompt, and what it did

The prompt
You are my post maker. Render in MY brand. - 6 slides, hook first - slide 2 stands alone - one idea each, alternate light/dark - CTA + keyword last - tight char budget, rewrite don't overflow
What it did · 6 slides
  • 1 · that stay on European soil
  • 2 · nothing you build here leaves the EU
  • 3 · for everyone who builds
  • 4 · you keep what you build
  • 5 · revocable by no one
  • 6 · build with €10 · comment POLDER
21 / n
The result · a draft to approve

A finished carousel, from four prompts

makemode.eu carousel, made by the four agents

Made for makemode.eu in its own brand. Nothing was posted. This is the draft you approve.

19 / n
Topic 2

Your site, and selling from it.

Build and change your site by typing, get it online, and take payments from it.

yourname.nl
Your shop, your rules.
Your product
€ 49
Your module
€ 19
Buy now
16 / n
The problem you hit

Claude can't reach your current site

Many of you already sit somewhere: Wix, Squarespace, your own host. Those are closed boxes. Claude Code edits code you own, and there's no code to reach inside them.

So the question is: where do you put a site so Claude can work on it, and can you still sell from there?

17 / n
The trade-off to understand

The more a platform does for you, the less Claude can reach inside it.

Claude can reach these
Vercel · Shopify theme · Framer · WordPress. Code you own, or a theme you can pull, edit and push back.
Closed to Claude
Wix · Squarespace · most drag-and-drop builders. Lovely to click, but no code to reach inside. You edit by hand.
18 / n
Moving without losing your address

Your domain stays yours

You don't buy a new web address. Your domain (like yourname.nl) stays yours. You just point it somewhere else.

  • Change one record at your domain provider.
  • Vercel shows the exact value to paste, and turns on https itself.
  • Already have a domain? Never a blocker.
19 / n
The fastest way to start selling

A Stripe button works on any site

No migration needed

Make a product in Stripe, get a payment link or a button, paste it on the site you already have. Even Wix or Squarespace.

One clear fee

About 2.9% plus 30 cents per sale. No monthly cost, no setup. Good for selling one thing or a few modules.

Already have a site and just want to sell? Start here before you move anything.

20 / n
Which platform · a decision

Start from what you sell

You sell products

Physical or downloads. Visual admin, payments built in, and Claude can edit the theme.

→ Shopify
You sell courses, no code

Modules behind a login, done for you. Mighty only if community is the point.

→ Podia / Kajabi
You already have a site

You just want to sell one or a few things without moving house.

→ A Stripe button on it
You want to own the code

Full control, Claude Code as your main tool, cheapest at scale.

→ Vercel + Stripe

Want to edit visually and with Claude on the same site? Look at Framer.

▶ Watch: how to build a Shopify store with Claude Code
21 / n
Beyond moving the site

The three things most of you will want

Sales links

A payment link or button so people can actually buy. A Stripe link works on any site.

Personal accounts

A login so each customer has her own space. This is where a real site beats a single link.

Modules

Lessons or products behind that login, that you can sell one by one.

Moving the site is step one. These three are what turn it into something that earns.

22 / n
Over to you · a round

Where are you right now?

Your answer decides which path is yours.

No wrong answers.22 / n
This week · pick one

Do one thing — not all of them.

Share what you made.23 / n
How we do this together

Questions along the way?

See you next week

SMARTgirls Tech24 / n
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